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; Tortosa, F. 1995. Percepcin por los usuarios de los factores de seguridad y de riesgo en la autopista. Anuario de psicologa, Vol. 65, Num. 2, pp. 59 82 . Sanmartn, J. ; Alonso, F. 1994. Problemas metodolgicos del desarrollo de bases documentales bibliogrficas dirigidas al tratamiento bibliomtrico.

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A motive or drive is a need that is sufficiently pressing to direct the person to seek satisfaction. Psychologists have developed theories of human motivation. Two of the most popular the theories of Sigmund Freud and Ahraham Maslow have quite different meanings for consumer analysis and marketing. Maslow's hierarchy is not universal for all cultures. As the heroes of Hollywood movies amply show, Anglo Saxon culture values self actualization and individuality above all else, hut that is not universally so. In Japan and German speaking countries, people are most highly motivated by a. As well as the ability to use promotional tie ins and sampling at sports events Cunningham and Taylor, 1995 Levin, 1993 Nicholls, Roslow, and Laskey, 1994 Schreiber, 1994 Shanklin and Kuzma, 1992. By carefully selecting events to sponsor, marketers gain exposure to difficult to reach target markets and demonstrate a commitment to supporting the target's lifestyle and interests Jensen, 1994 Schreiber, 1994. In addition to consumer objectives, Sandler and Shani 1993 noted that other objectives could be served, including corporate image building or media exposure. Internally, event sponsorships may be used to instill pride in the organization's workforce and to motivate staff Grimes and Meenaghan, 1998. A technique often used to assess event sponsorship success is to compare the exposure generated by the event association with the cost of purchasing similar levels of advertising time or space.

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What is the experience of exile?Was it worth it?" "I propose a book on 'the rebels' of the Sixtiesinterested in where they are now, what they are doing, what their view of their past rebellion is, and whether they remain committed to a new, radically different society. " Suggested subjects include Bob Moses, John Lewis, Stokeley Carmichael, Muhammed Ali, Jesse Jackson, Tom Hayden, John Dunne, Abbie Hoffman, Nyle Frank, and John Kerry. In his proposal for "Vinnie," Reston writes"It will be an historical novel based on seven years in the life of Vinnie Ream, the sculptress of Lincoln and the woman often given credit for Senator Edmund Ross's vote against the conviction of Andrew Johnson. " In his 1975 book proposal for The Innocence of Joan Little," Reston writes "I'm sure I could put together a modest book on this case in a reasonable short time, possibly with a delivery date of September 1. I know the principals of the case extremely well, not to mention the area itself. I think it could be a good book, which would have a tailor made audience among women readers.

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Simply put, grants are like scholarship awards; however, you need not worry about maintaining your grades at a certain level. Grants are provided to students from all educational levels. However, in your case, you will have to apply for grants for college students. In order to qualify for a grant from the government, you will have to submit a few documents that prove you are earning less than usual or you are incapable of maintaining your college education. Your sponsors judge whether or not you are qualified for a grant by analyzing your need. On the other hand, most scholarship programs are dependent on your academic standing.

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On the 17th, as Auld was approaching the water hole, a native who was there called to some others who were posted in trees, and shortly afterwards a great cloud of smoke was seen to windward, coming towards the camp. It was evidently their intention to attack the exploring party under cover of the smoke, but Thring, while looking for the horses, came suddenly on three of them concealed behind a bush, armed with spears and boomerangs; he did not perceive them until within twelve yards of them. They immediately jumped up, and one of them threw a boomerang at him, which fortunately missed both him and his horse. He was obliged to use his revolver in self defence, but with what result Mr. Stuart does not state. The excessive heat of the weather now proved a great hindrance to the expedition. They had already lost so many horses that a large part of their provisions, etc. had to be abandoned on various occasions. On February 23rd, Mr. Stuart writes:Before reaching this place the Hugh five other horses gave in, and were unable to proceed further. I cannot understand the cause of the horses knocking up so much; every one of them has fallen off the last week.